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In December 2009, they further reduced the publication schedule to 10 issues per year, with a combined January/February issue. announced Hefner's .50 per share offer (2.5 million based on shares outstanding on April 30 and the closing price on July 9) to buy the portion of the company he did not already own and take the company private with the help of Rizvi Traverse Management LLC.The company derives much of its income from licensing rather than the magazine.From 1966 to 1976, Robie Macauley was the Fiction Editor at Playboy.During this period the magazine published fiction by Saul Bellow, Seán Ó Faoláin, John Updike, James Dickey, John Cheever, Doris Lessing, Joyce Carol Oates, Vladimir Nabokov, Michael Crichton, John le Carré, Irwin Shaw, Jean Shepherd, Arthur Koestler, Isaac Bashevis Singer, Bernard Malamud, John Irving, Anne Sexton, Nadine Gordimer, Kurt Vonnegut and J. Donleavy, as well as poetry by Yevgeny Yevtushenko.
The magazine celebrated its 50th anniversary with the January 2004 issue.The legend stated that this was either a rating that Hefner gave to the Playmate according to how attractive she was, the number of times that Hefner had slept with her, or how good she was in bed.The stars, between zero and 12, actually indicated the domestic or international advertising region for that printing.As a hommage to the magazine 50th anniversary, MAC Cosmetics released two limited-edition products, namely a lipstick and a glitter cream.The magazine runs several annual features and ratings. For 2009, the magazine used five considerations: bikini, brains, campus, sex and sports in the development of its list.